Sayda

Digital marketing specialist and graphic designer focused on music, live events and visual communication

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About me

Passionate about music since I was a child (consider myself a huge fangirl type) I combine a background in Audiovisual Production and Live Events with studies in Marketing and Music Business Management. I’m especially inspired by the global pop scene (from UK pop and K-pop to Spanish pop, R&B and Hip Hop) and I love understanding how artists connect with audiences through live experiences. Beyond music, I’m deeply committed to rescuing and caring for stray cats and Graphic design focused on Social Media and Web Implemenation, area where I now have a wide expertise.

My experience

Working

BSH Electrodomésticos España, S.A.
  • Edition and Production of high-quality digital assets for BSH brands.
  • Implementation and editing of global content, intended for subsequent deployment across different countries.
  • Implementation of international requests in the areas of Design and Web.
Adobe software Web Implementation Content creation
Artist Consulting Program - Royal Rebel Records
Through this program developed by the record label Royal Rebel Records, we carried out an intensive one-month 360° consultancy focused on the branding and social media strategy of emerging artists. The project included personal brand analysis, social media roadmap development, strategic consulting, and the implementation of digital marketing strategies.
GIMH
  • Planning and management of Social Media campaigns and handling of print and digital design requests.
Social media SEM SEO
Catering Festival Vive Latino
  • Preparation of catering for artists and backstage organization.
Production assistant Coordination
Athens National Auditorium & Lykofos Theater
  • Customer service
  • Ushering
  • Event management
  • Production assistant
Production assistant Accommodation Social media Venue management

Projects

Primavera Sound Madrid IMB School Scholarship Winner
To obtain this scholarship, I worked on a project that addresses the market demand for Asian music in Spain, creating a festival dedicated to Korean culture and developing the creative and organizational process.
Production Assistant at Mr. Ifi’s MV “Oga”
I went to Valencia to help in the production of Mr. Ifi’s Music Video.
Marketing Challenge VI Edition @ Colegio Montessori
I was selected by the school board to participate as part of a team in this Marketing Challenge event, where we intensively developed a marketing plan for the brand “Gallo Rojo.” The project involved designing innovative packaging and creating a promotional strategy for the product.
Winner "2 minutos de cine" Zaragoza 2021
Together with a classmate, we created a short film about the happiness found in everyday small moments, which was awarded first place in a competition organized by Zaragoza City Council.
Winner 11th Pixenlaces en Breve Audiovisual Creation Contest
For this fiction-themed competition, I produced, filmed, and edited an apocalyptic short film, successfully adapting to a limited budget and achieving first place in the contest.
Workplace Safety in the Audiovisual Industry – Video Contest
Created as a group project, the video won first prize by addressing safety and risk prevention in film sets and live audiovisual productions.

Get in touch

Get in touch with me to discuss how can we create something extraordinary.